99 Records didn't last long (1980-84), but the had a pretty damn good four years: Bush Tetras, Y-Pants, ESG, and Liquid Liquid were all on the roster at one time or another. One of the label's last releases was Glenn Branca's debut long-player, The Ascension. The cleanliness of the label's design belies the dissonance and clamor of the album, a rock-ish hybrid that hints at the massive guitar symphonies Branca would soon endeavor to compose. Side B's 99 logo is pretty nice, but we can't confirm or deny if it's present on all of the label's releases. The A side seems a little drab, if uncluttered and attractive, until one notices the old A/B switcheroo, a little bit of graphic trickery that we can't recall ever seeing on any other labels, surprisingly enough. Also worth checking out is the design on the 7" singles released by Branca's rock bands, The Static and The Theoretical girls. The Ascension is adorned with some really nice Robert Longo cover art, but that will have to be exhibited in some other blog.
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