This fantastic label seems to be based on Marcel Duchamp's Rotoreliefs, which are a set of circular designs that produce an effect of depth when rotated. Check out the Vertigo label in action here. Duchamp suggests viewing with one eye closed for best results.I read something that called Vertigo the Blue Note of 70's rock, which I this is a great analogy. Even the weak stuff they put out is pretty good.
This design just knocks my socks off!
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