Tuesday, October 12, 2010

Atco (1969)

I'm surprised that this blog has gone on for nearly a year without someone posting any Atco labels. Just a peek of this yellow circle coming out of a sleeve sends a thrill up my leg. Probably due to my deep and abiding love of the early Dr. John records that came out on Atco, Gris-Gris up through Gumbo. But I'll give anything on Atco a spin.

Vanilla Fudge don't seem to get much respect, but I think they had something going on. The self-titled first album is great, and most all of their records are a pretty good listen, especially when they're doing covers of soul classics (You Keep Me Hangin' On) or offbeat pop tunes (Some Velvet Morning) in their slowed-down heavy psych style. I feel like there should be a renewed interest in Vanilla Fudge right now, considering how "in" and "hip" screwed stuff has become recently with the kids. Maybe being what amounts to a cover band with a garage-y psychedelic hard rock flavor was an easy way to write these guys off once they faded from popular relevance, but it seems like a pretty damn cool idea nowadays.

Design-wise, it's not really that remarkable of a label layout. The logo makes me think of a stained-glass window. But I do have to say I really love that font used for the title text. It reminds me of the font on a self-inking date stamper.

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